Search
Recommended Products
Related Links


 

 

Informative Articles

Colorectal Cancer - Preventable, Curable And Beatable
(NC)-March is National Colorectal Cancer Awareness Month, and to ensure Canadians have the necessary information to make informed decisions and choices about their colon health, frequently asked questions are answered below. Colorectal ...

Dr Bob's Newsletter September 2004
Additional Treatment for Prostate Cancer May Enhance Improved Outcomes A recent article in the Journal of the American Medical Association showed improved survival in men who underwent a combination of androgen suppression and radiation therapies....

How to Lower your blood pressure quikly
In most cases, the secondary diseases that follow the high blood pressure manifest long time after the hypertension and it's symptoms appear. To provide a treatment for hypertension and to lower blood pressure quickly it is significant to discover...

Medical Conditions that inhibit Weight Loss
Weight loss can be a difficult goal to achieve. Some inhibitors include poor planning, low motivation, and lack of knowledge. These can be over come easily. Other conditions may be a bit more difficult to compete with. Pain Pain can inhibit...

Sugar Surprise: How Much Sugar Are You Eating?
Health professionals around the nation are urging people to decrease their intake of refined sugars to help combat rising health conditions such as obesity, diabetes, cardiovascular diseases, and certain cancers. The USDA recommends for people to...

 
Google
Mindfulness and Commercialism: A Coca-Cola Christmas

It's Christmas time here in Mazatlan, Mexico. I can tell by the Coca-Cola Christmas tree in the plaza facing the cathedral.

In fact, last Friday must have been St. Coca-Cola Day or something. At sunset, we heard a commotion. Nothing too unusual about that-- there's always some sort of celebration going on. I figured it was part of the presentation of the Carnaval princesses going on in the other local plaza.

We went to the roof to look down the street and saw a procession of red vehicles of various sizes emblazoned with the Coca-Cola logo. From convertibles and the backs of pick-ups, lovely misses dressed as Santa's helpers waved to passersby. The thumping bass reverberated off store windows along the street. A blaring loudspeaker invited everyone to follow the parade to the Coca-Cola Christmas celebration.

The final fire-engine red vehicle carried Santa himself, who was perched merrily on several cases of--what else?--Coca-Cola.

A visit to the plaza later revealed a 30-foot artificial tree all dressed up for a Coca-Cola Christmas. The ornaments consisted of glittery round disks with the familiar logo. A few six-foot-tall inflatable Coca-Cola cans flanked a red-bannered stage where ten-year-olds took turns singing pop favorites.

Everyone was bopping and enjoying the festivities which concluded with the Coca-Cola Christmas fireworks display.

Now, back in the States, this type of blatant commercialism of Christmas would bring jeers and eye-rolling and perhaps even a few demonstrators. After all, we parents formed groups protesting the availability and promotion of Coke products in our kids' school lunch rooms. We railed


against the corporate irresponsibility of a company so clearly contributing to the increased rates of diabetes and obesity in children.

But here, it's just another reason to celebrate. If Coke wants to sponsor a parade and a fireworks display, that seems perfectly fine with people here. They'll dance to whatever's playing and enjoy it without getting too hung up on the politics.

I had to check my cynicism at the door. That's mindfulness in action--recognizing our knee-jerk reactions as simply choices we make about responding in a certain way. We can choose to respond differently, but first we need to SEE our conditioned response.

Hmmm. Fire up my outrage or ooh and aah at the fireworks? I get to choose.

I can be offended. Or, I can just take it as another absurdity in my day and smile at the kids belting out ballads on the stage and the parents dancing with toddlers in the plaza.

It might be "wrong" to enjoy a Coca-Cola parade or celebrate singing children on a Coca-Cola stage, but from where I sit, it doesn't feel like blatant commercialism as much as it feels like a spontaneous party.

Sure, it's tacky. But it's also surprisingly joyful. Those smiles were not the result of Coca-Cola-- they were just an expression of happiness prompted by an unexpected celebration.

And that's the real thing.



About the author:

Maya Talisman Frost has taught thousands of people how to pay attention. Her playful, eyes-wide-open approach to everyday mindfulness has been featured in over 150 publications. To read her free tips and tricks for practical awareness, visit http://www.Real-WorldMindfulness.com